At their core, psychology and business have a lot in common. Both seek to understand human being’s needs, desires, choices, and behaviors. What do people really want? What motivates people to make the decisions that they do? These are the types of questions that any psychologist or businessman should be asking themselves on a daily...
Sports psychology is an emerging field of study on how our minds can affect physical and athletic performance. According to Peter Crocker, a sports psychologist and professor at the University of British Columbia, “Elite athletes have been using psychological techniques for years…it used to be that something had to be wrong for an athlete to...