It’s a significant milestone to me, but more importantly it’s provided me with a lot of experience about what it means to build a following.

I’ve certainly learned a lot of important things over the past few years, and I still have a lot more learning to do as well. I hope to share at least some of what I’ve learned here in this post.

In many ways, I think these principles apply to anyone who is trying to build a following around anything – whether it’s promoting a band, or building a business, or recruiting people around a certain cause.

Most people won’t care about you.

When building a following of any kind, it’s an unfortunate and discomforting fact that most people will never give a damn about who you are or what you do.

That’s because we vary so much as individuals. We each have a different array of values, interests, and priorities, and many times those values, interests, and priorities don’t match up with other people.

You have a metal band? That’s great, but the truth is 90+% of music fans probably don’t care for metal.

Should that discourage you? Absolutely not. It’s a trend you are going to find in almost any niche, so don’t beat yourself up when most of the people you try to reach out to are apathetic toward you.

Usually it’s nothing personal. It’s often just a difference in character. Maybe what you do just isn’t their “thing.” Or other times people are just too busy being distracted by other stuff.

This principle is especially important to keep in mind when you are first starting out, since it may take awhile until you start noticing some positive feedback (or any feedback at all, for that matter).

A lot of people will actually like you.

Building a following takes time and patience, but I promise you that eventually you will start finding people who actually like what you do.

The truth is that despite how unique you may be, there are still many others out there who share your values and interests, and who will therefore appreciate what you bring to the table.

So often I come across people who have a fervent passion for something, but they don’t pursue it because they question whether anyone else will care. I’m here to tell you that, yes, you will find plenty of people who care – so long as you care – and you remain persistent in searching for the right people.

Once you start finding those people who like what you do, start actively listening to what they have to say about you. What is it that they like exactly? If you dedicate yourself to building off their feedback, your influence will continue to grow.

A few people will absolutely love you.

Over time while building a following, you will begin to come across that small percentage of people who absolutely love you and everything you do.

These individuals make up your “core tribe.” They hang onto every word you write or say, and they continue to come back to you for more. Often times they share your work with others, which is one of the most effective and organic ways of expanding your influence to new people – by word of mouth. The more you have other people creating a buzz around you, the less you have to promote yourself. And the truth is people always trust the word of a friend or family member more than they trust a random stranger who is trying to sell himself.

So despite these individuals being only a small minority of the visitors you get, they are easily your most valuable asset. They bring support and enthusiasm to your message that you can’t possibly create all by yourself. And in many ways, these people add tremendous value to the work that you do.

Every great message needs loyal supporters. And when you find people who care that much about you and your work, you should reciprocate and give back as much as possible. Treat them with the utmost of respect, and many of them will have your back for life. The benefits from maintaining these kinds of relationships is incalculable.

Some people will hate you.

While building a following you will eventually come across certain people who will criticize you or hate you for a variety of reasons.

It could be that you or your work represent something that they vehemently disagree with. Sometimes differences in values can create real conflict. It’s an unfortunate, but very real part of human nature.

Other times, a person may just be envious of your success and they’d rather see you fail so they can feel better about themselves. This kind of hating often stems from low self-esteem and insecurity – and it’s also pretty common.

The only way to successfully deal with “haters” is to ignore them and continue on despite them. If you really believe in yourself, your values, and your work, then you’re just going to have to persist forward regardless of what some people may think. All I ask is that you don’t be too surprised when met with this resistance.

The good and bad of building a following.

As you can tell, building a following isn’t always a completely pleasant experience. You will undoubtedly experience a lot of frustration and criticism, and it’s going to take some time, patience, and dedication before you start to see some traction with people who actually appreciate what you do.

I just wanted to write this post to get you more familiar with how things will probably break down as you reach out to more and more people. The distribution of these 4 categories (apathy, like, love, hate) will vary from person to person, but almost anyone who has ever built an influence has had to deal with each of these.

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And that’s what I’ve been trying to do.

That’s why I’m on social media, like Twitter and Facebook, so frequently. I want to show myself more, share my thoughts more, dive into personal conversations more, and build meaningful relationships. Especially with people who actually give a shit about what I write here – because, for all intents and purposes, they are the ones that keep me going. Thank you.

And that’s also why I’ve started recording videos on my YouTube channel. I want to show my face. I want to be more engaging outside of just digital text. That’s why I started recording videos a little over a month ago (now I’m up to 10) and that’s why I am going to continue with it. And even though I’m not the best public speaker, it strengthens my message. I think most people will watch me talk about this stuff and believe that I’m being honest and genuine. Mostly because I really do believe in what I say, so why should more transparency be a problem for me? It’s not. I’m ready to be judged. I’ve had people tell me I run a “shit blog” and that I believe in hocus pocus nonsense. I didn’t always have thick skin, but it grows thicker everyday.

And this “thick skin” actually plays a big role in what Gary Vaynerchuk has been advocating in his new book The Thank You Economy. Many business still don’t have the “thick skin” to use social media for anything more than a mini press-release. They are too afraid to read what their customers are saying about them, let alone actually respond to problems.

Any smart businessmen or entrepreneur should understand the goldmine of having access to what people say about your company. What better way can you find opportunities for growth and innovation? Not only that, but social media gives you the opportunity to solve problems in a public domain. If people can see you are putting in the extra mile, it matters. And as more and more companies begin utilizing social media, a new level of customer service is going to be expected.

Vaynerchuk’s book is captivating, thought-provoking, and strengthens a lot of the convictions I’ve had while trying to build “The Emotion Machine” (which is, yes, still a huge work-in-progress).

In the book, he talks about how business is coming around full circle. In the early days of markets and capitalism, there weren’t many corporations, but mostly “Mom and Pa” businesses – small and local businesses that thrived on building relationships and communities with their customers. But in today’s corporate world, businesses have become more depersonalized and detached from their consumers. People, in a sense, have been reduced to numbers. And the quality of relationships in business has declined. But social media is beginning to change that again:

“I believe that we are living through the early days of a dramatic cultural shift that is bringing us back full circle, and the world that we live and work in operates in a way which is surprisingly similar to the one our great-grandparents knew. Social media has transformed our world into one great big small town, dominated, as all vibrant towns used to be, by the strengths of relationships, the currency of caring, and the power of word of mouth.”

Books like Wired to Care have also emphasized a similar transformation in business. The author Dev Patnaik gives numerous case studies on the importance of empathy (or as Vaynerchuk refers to it -”currency of caring”) and how building a community around your brand is crucial for long-term success. This means, of course, listening and responding to the needs of the people in your community. Social media now gives us the tools to apply these principles at a scale never before possible.

According to Vaynerchuk, social media is now even more important than search engines or SEO – because search engines lack the social context needed for long-term businesses to succeed. Often we Google something, we click on a relevant link, get the information we need, and never visit the site again. But sites like Twitter and Facebook allow us to build a social context around our content and products. Social context builds trust and relationships. And when a product is referred to you by someone who you like and trust, the impact is much greater than when you receive that information from a site you just visited for the first time. Social media is changing the way consumers make decisions:

“A few months ago I was at Best Buy, and I watched as a teenager used his Facebook status to request recommendations on a Nintendo Wii game. He got feedback in real time, and used it to decide what to buy. Recommendations and contextual social search are the future. Is it any wonder I’m not bullshit on search engine optimization’s (SEO) long-term potential?”

In The Thank You Economy, Vaynerchuk also predicts that social engines are going to begin integrating sites like Facebook and Twitter. In the future, when you search “Nintendo Wii games” on Google, you are going to see tweets appearing at the top of your screen by people you follow who recently mentioned “Nintendo Wii games.” This is going to add tremendous social context to the information we now get off the internet. As a business, imagine how important it is today to start developing these relationships.

As I mentioned before, a lot of business still don’t have the slightest idea what social media is or how to use it. Gary mentions a recent article on Ad Age called “Most Brands Still Irrelevant on Twitter: Marketers Are Certainly Tweeting, but Users Are Barely Listening.”

“The article actually explains the problem: ‘While marketers such as Dell, Comcast, Ford, and Starbucks have been, at times, clever participants on Twitter, the majority of marketers use it as a mini press release service. Only 12% of messages from marketers are directed at individual users, meaning marketers still see it as a broadcasting medium rather than a conversational one.’ So you see, it’s not that Twitter doesn’t work; it’s that most brands aren’t using Twitter correctly. It’s like saying a trumpet is broken because the first hundred people who try to play it suck. You can’t have a relationship with someone if you won’t shut up and let him or her get a word in edgewise. Brands have to realize that it’s not all about them. When they do nothing but push product, there’s no reason for the consumer to say anything back. It’s like that friend you have who always talks about herself and never asks how you’re doing. Eventually, she gets tiresome, and you lose interest in keeping the relationship.”

Holy shit does this message ring true for me! I find so many businesses and brands on Twitter are not using it correctly at all. After reading the Thank You Economy, I’ve made a conscious effort to go through everyone I’m following on Twitter – and if I don’t see that “@” sign being used, I unfollow them, because they completely miss the point of social media.

When I use Facebook and Twitter, I try to respond back to anyone that shows the slightest interest in what I do. And if someone shares a link I say “thank you,” because the point of social media is that businesses need to start listening to other people and showing appreciation toward those who support them. Remember, we’re going back to a word of mouth economy, and simply broadcasting your message (jamming it down people’s throats without listening or engaging) is going to become more and more irrelevant. Again, consumers are going to start expecting more from the companies they do business with.

In business, it’s so important to start listening to people. Not just for closing sales, but for doing research into what people want and adjusting your business accordingly. The other day someone critiqued something I wrote in an article, I thought they had a good point, so I went in and edited my post. Hello? Social media is a tremendous tool for improving your content. Sometimes I ask people, “What do you want to know about X?” And I get replies and then shape my next blog post according to those demands. That’s also why I post polls on my sidebar and on Facebook. I want to know what other people think. As I mentioned before, social media gives you the chance to correct and improve on things within a public domain; and people will begin to notice that you take notice. It matters to them.

Yeah I know – I’m not the best “public speaker.” Actually, for most of my life I’ve hated it. But this blog isn’t about staying within the boundaries of the past, right? It’s about exploration, making mistakes, and learning to overcome those boundaries. This is just as much true for personal development as it is for professional development, working on your career, or running a business. I’ll get better (I promise)!

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However, in the midst of these complex economic hierarchies, there is an emerging generation of self-bossers, freelancers, aspiring entrepreneurs, and independent minds who don’t want to work a 9-5 or assimilate to today’s corporate culture. They want to have more control over their labor and what they produce. And today this is more possible than ever before.

Are you a self-bosser?

Are you a part of that growing minority who can’t imagine working for someone else or having a boss loom over their shoulder 24/7? Do you loathe taking orders and only cherish spending time as you see fit?

If not, that’s okay. Plenty of people are more than happy to spend their working lives under the jurisdiction of someone else. As long as you enjoy your job, it doesn’t make you any less of a person; in fact, in many ways it can be smarter, easier, and more financially stable to work as an employee for another company rather than start your own endeavor. However, this article probably isn’t for you. If you prefer working for another person’s business, but perhaps you are experiencing some trouble at your current job, then check out this article: 10 Reasons You’re Losing Your Mind At Work.

On the other hand, this post is intended for a smaller percentage of people who simply can’t imagine having to work for someone else. They value their free time and creativity so much that they are willing to do anything it takes to become self-employed or manage their own business. They desire more productive and creative control over their time, and therefore they are willing to bare the financial and psychological risks it takes to build a career on their own terms.

Self-bossers see the world differently.

Self-bossers think about the world in a different way than your average worker. They are filled with ideas and visions about the world they live in and what is possible. Their aim is to act out these ideas, to test them in the real world, and learn more as they continue to mold reality to the best of their abilities.

Their visions however are not without boundaries. A self-bosser must be a practical idealist, always exercising his or her control when possible, and not showing too much concern to the realities that lay outside of his or her control.

However, sometimes the territory outside of our control scares us away from claiming power over our lives. While we often recognize that we have responsibility over our actions, we are often afraid of deviating from the norm, making mistakes, failing, and suffering the consequences of our devious behavior.

But it is precisely this devious behavior that defines a self-bosser. One of my favorite contemporary philosophers Brad Spangler once said,

But are you willing to exercise your abnormality for the sake of progress and innovation? I presume that not everyone is willing to bare the risks associated with going against the grain of society, and some probably have a great fear of it.

Being a successful freelancer or entrepreneur will require some degree of stepping outside the norm. Anyone who builds their own career must be innovative in their own way, according to their own knowledge, values, skills, and passion. If we only follow blueprints that have been handed down to us from other authorities in society, then we will never maximize our potential, which is partly unique for every individual.

Self-bossing is self-discovery.

Because we each can only manage ourselves in our own way, self-bossing is also a process of self-discovery. You need to first identify your strengths, weaknesses, intentions, and goals, just like a good employer should identify these attributes of their employees before assigning them a job. The only difference between you and any other employer is that you must build the self-awareness and self-knowledge to know what you are best at.

Only once you discover your capacities and limitations can you begin to exercise them and start building your empire. This is going to take a bit of introspection and self-inquiry. You need to ask yourself what you are capable of, what you desire to create, and what obstacles you may face in the future.

Self-bossers make tiny changes with long-term leverage.

Becoming a self-bosser can seem like a daunting task. You might already be integrated into the corporate world and you have a hard-time imagining how life would be without it. You have to first accept that this is a process that doesn’t take place over night, but over many days, months, and even years. Don’t quit your day job, but start making changes today that will help align you with your goals. Even writing on a blog 10 minutes a night can do wonders to help you organize your thoughts, clarify your values, and face anxieties that many self-bossers face when they begin to make this leap into the unknown.

10 minutes, 20 minutes, 30 minutes a night is all it takes to start making the transition. This is a new way of life that you need to start building brick by brick, and finding just a couple little things to do on a daily basis can build up your momentum fast. Start by asking your friends what you are good at, do some research on the internet or at the library, and contact others who may be able to offer you practical advice.

I guarantee you that the hardest part about this whole process is getting started. The more you invest into your projects, the harder it will be to give up or walk away. Focus on the little things now and you will begin to recognize the bigger things building up over time.

Flexible persistence

Obviously staying committed to your goals is a big factor in accomplishing them. However, there is a point where blind persistence can leave you investing more time and more energy in plans that simply aren’t going to work out (in behavioral economics, they call this the “sunk cost fallacy,” our tendency to throw money at bad investments because we want to fix them, but we just end up losing more). This is when you need to recognize failure and adjust your course of action.

Just because you fail at one endeavor doesn’t mean you are a terrible self-bosser. Self-bossers often pride themselves in the mistakes they’ve made in their past because they realize how important they were in their professional growth. Self-bossers are persistent when trying to achieve their ends, but flexible when it comes to the different means that can be used to achieve them. They can have long-term visions, but they also know how to stay focused in the present and adjust their actions when presented with new information.

Smart risks and failing small.

When we first decide to be a self-bosser it can be an enthralling experience. We often have big dreams of the future and we are willing to take big risks to meet those dreams. But while I’ve mentioned that risks are unavoidable, it would be stupid to take out a three hundred thousand dollar business loan and think you are going to be able to build a successful business your first try.

Let’s say you are a musician who wants to record an album. Before you go out to Sam Ash and buy a whole bunch of recording equipment, why not perform your songs live a few times and see how the audience reacts? Although it may hurt temporarily, you want to know if your music is good enough and if people actually enjoy it (and will want to buy it) before you spend all that money for a recording.

By taking smaller risks you find out what areas you need to improve in before you move on to bigger decisions. It’s a process of trial-and-error, but you want to make sure your errors are small enough to be recoverable. This is how you sustain positive growth.

Before I write a whole book and send it off to a hundred publishers, I should probably write a few chapters and get some people’s thoughts on it. You want to get feedback on your work periodically and in moderate doses, so that you can build off of it and not get overwhelmed or discouraged by the bigger failures that often occur when you take bigger risks. Be a smart risk-taker and try to do smaller litmus tests to see if what you are doing is productive or counter-productive.

Start reclaiming your dream today.

You’re not going to become a self-bosser simply by reading this article. I’ve tried to illuminate some of the key components it takes to begin to make the leap, but ultimately this is something that you need to figure out for yourself. I hope at the very least this article has inspired you or motivated you, and I also hope that you now have a clearer picture of some of the things it will take to become successfully self-employed. If you want to read these ideas expanded on with more depth I recommend Jonathan Mead’s “Reclaim You Dreams: An Uncommon Guide To Living On Your Own Terms” – a great self-starter for aspiring self-bosses everywhere.

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And none of this is a bad thing.

Big screen TVs, Droids, iPads, Xbox 360s, nice cars, underground pools, and summer vacations are all fun. If you can afford them, enjoy them. I recommend it.

This blog certainly isn’t about dismissing wealth. It also isn’t a minimalist blog.

However, I consider myself to have minimalist tendencies. I like thinking of things in the most simplest way possible, and I like to minimize my actions to only what really adds up. I also defend minimalist blogs when others poke fun and say: “If you are truly minimalist, you would get rid of your Macbook, Blackberry, and Wii Fit.”

Why would someone say that?

Because real minimalists don’t have a blog right? All they need is a mountain in Tibet and a good meditation routine. Oh, and all their nutrition comes from the sun!

If you believe this then please press this play button:
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If you don’t believe this then please press this play button:
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Minimalism isn’t a quantity, but an attitude.

You’re making a mistake if you think minimalism can be defined by how many possessions someone has. Here’s why:

• Your possessions don’t necessarily define your reasons for living
• Non-material values can still take precedence over material values, regardless of how much or how little you have.
• Person A may have little material luxury, but want a lot more.
• Person B may have a lot of material luxury, but still be happy if they had a lot less.

Often the more we desire the poorer we feel in comparison. But this is a subjective state of mind, and it can’t be observed based on how much stuff is around you. Instead it is about how you think of the stuff that is around you.

Therefore, minimalism is not a disregard for money. It is not a rejection of it or fear of it. Instead, it is a healthy relationship with money. It is an acceptance of money for what it really is – not evil or divine – but merely a means of exchange. A tool at our disposal.

Minimalists can still achieve simple-living and have material luxury. The key difference is that they don’t let their possessions rule over their lives. If they lost everything in a massive earthquake? So what, they know that life goes on and things will work out. If they keep making more money? That’s great too, but it still doesn’t define their happiness. It is up to you to set the correct pattern in motion whether you have a lot of money or not.

Simplify life by identifying your Ikigai

Ikigai is a Japanese term for “reasons for living.” When we narrow our focus to our core values we are engaging in a minimalist process by cutting out the fluff and leaving only the essentials.

When we align these core values with our career or business or finances, then we have achieved a true minimalist dream. Work is no longer distracting or tiresome or overbearing, but an effortless flow.

A few questions to help identify your Ikigai:

• What part of your day do you enjoy the most?
• What can you see yourself doing long-term and never getting bored of?
• What are your non-material values (knowledge, kindness, compassion, meaningful relationships, creativity…)

My 3-Step Minimalist Plan To Make Money

Arguably the most difficult part of life is trying to make money in accordance with our highest values. Many wrongly assume that making money might be a contradiction to a truly moral or dignified life. However, this doesn’t have to be the case. As we touched on before, money is only a means. It is up to us to choose where it takes us.

I grew up in a privileged community but I wasn’t able to find happiness through material luxury. This frustrated me. At times I wanted to just disown everything and run away. Moving to a mountain in Tibet was looking rather tempting!

A lot of this frustration is what fueled me to start this site. It became a way for me to relinquish selfish needs and begin to provide value to others. I got a natural high off of it, and discovered that this must be my passion.

However, if you look around you’ll notice this site hardly makes any money. There are zero ads and no products for sale. The only thing I have are a few affiliate links buried in old articles.

Now it is up to me to take this craft and learn how to make it profitable. It has been almost a year since I have graduated college and I have zero income. I can’t live with my parents forever, something has to change. Ever since I can remember I wanted to be a self-employed entrepreneur, but it had to be achieved doing what I love.

Here are the main frontiers of my plan:

STEP 1: Blogging and Relationships

No surprises here. I love writing and I love sharing advice. This stuff comes effortlessly to me to the point where I don’t consider it work at all – it’s only play. When you find yourself providing value to others and loving it, that is a good sign that you can maybe transform that activity into something that makes money and puts food on the table.

Therefore the first part of my business model is to continue writing quality articles and building up an audience. A big part of this will be building real relationships with my readers and connecting personally to everyone who visits the site. Help me accomplish this by sending me an email: contact@theemotionmachine.com.

STEP 2: Create Quality Products

This is a lot easier said than done. However, it’s a lot simpler to decide on a product or service after you have defined your Ikigai. I now have more than a solid two years of serious writing, and I’ve also built up a lot of knowledge and passion over those years. I don’t doubt that I will run into some obstacles along the way, but I have confidence that I can write a kick-ass e-book that people will truly value and want to purchase. My workflow will need some adjustments here and there, but I’m doing what I love so the struggle will be minimal.

STEP 3: Exercise More

To you this may seem like it has nothing to do with making money. But for me getting exercise is an integral part of my minimalist routine. It will help me deal with any stress I accumulate throughout the day, and it will also help me feel better and be more confident in myself. For most of my life I never took part in any kind of exercise and this really hurt me both physically and mentally. Without this balance I know I won’t be able to run the best business I want to run.

These are the three main things I feel I need to focus on to build success. They may not work for you, but I hope in a couple months from now I can point you to this article and say, “This simple way of looking at things really helped me to make money doing what I love.”

Questions for readers.

• Do you agree with my definition of minimalism? Can someone own a lot but still not cling to their possessions?
• How does money fit into your worldview? In what ways can billionaires like Bill Gates and Warren Buffet still be men of “moral integrity?”
• Do you make a living following a minimalist plan?
• How much do you compromise your Ikigai (“reasons for living”) for financial security?

In just one or two centuries, which is a tiny sliver of the world’s entire history, we have made incredible improvements in technology, medicine, entertainment, art, and culture. Most of us wouldn’t even be able to bear the burden and suffering of living a hundred years ago compared to the luxuries we have today in the form of TVs, computers, and iPods.

However, don’t feel guilty about it, our children’s children will feel the same way when they look back on how we grew up. Such is the perplexing world of human progress.

Subjects like business and economics really fascinate me. I spend about half of my waking day reading about the latest developments, following new trends, and daydreaming on what the future has in store. There is a shift in paradigm occurring, and in this post I want to touch on “five demands” that I think are very telling about where successfully businesses are heading.

Digital

No, I don’t predict a complete death of brick-and-mortar businesses, but there is definitely a new business arena being built around the online world and it is getting bigger and bigger everyday. In particular, information-based products and services are migrating in herds to online businesses and blogs. Entrepreneurs are now selling e-books, webinars, and online courses that are just as valuable to customers as hardcovers and “real-life” lectures. In fact, Amazon reported earlier this year that it is now selling more e-books than hardcover books. This can be attributed to a couple of reasons: digital products are often cheaper and more convenient. Now instead of carrying 2 or 3 books onto a plane, all we need is an iPad or Kindle.

While the dot-com bubble may have tried to push online business into a premature birth, we are definitely going to see a continuing shift in this direction long-term.

Empathy

The economy is becoming so competitive in some industries that effective marketing is no longer just a “numbers game.” Instead it is about connecting with customers and clients in meaningful ways. This entails building friendships with others by adopting the culture of our target audience – seeing the world through their eyes – or what is often called “empathy.” The book Wired To Care by business connoisseur Dev Patnaik illustrates this point in a variety of case studies by showing how entrepreneurs who walk in the shoes of their clients almost always create a fool-proof model for success and longevity.

Creativity

Every profession requires some degree of creativity, whether it be engineering, scientific research, architecture, design, education, art, music, or entertainment. The process of creativity is to take pre-existing elements and integrate them in a way that has never been done before, along with the aim to improve past conditions. Some may argue that creativity is the source of all innovation and improvement. There is a great article at Lateral Action called “The Rise of the Creative Economy” which really drives this point home. One part states:

“While data and knowledge are important resources, the creative economy represents a significant development from the familiar idea of the knowledge economy. The key difference is that in the creative economy it is not enough to store, process or analyse information – it must be creatively transformed into something new and valuable.”

Abundance

Don’t confuse an attitude of abundance for some new-agey, Law of Attraction-esque gibberish. This isn’t about visualizing what you want until you get it, but acting resourcefully with a giver’s mentality. In Chris Anderson’s book “Free: The Future of a Radical Price” Anderson counts the ways that giving away free content can help boost your business and build up your tribe. He argues that many individuals under the age of 30 aren’t used to paying for digital information when they know they can find it somewhere online for free. By tapping into this demand you can attract and maintain a loyal audience over time while building paid premiums as you go along. Have some avenue of free content, whether it be a blog, e-book, audio lecture, video series, etc. This will let your audience know that you aren’t the type of person who will strangle every cent out of them – you care about your non-paying fans just as much as you care about your paying fans. If you do it right, this can be very effective marketing. However, keep in mind that there are some caveats to this approach and some, like Gary Vaynerchuck, are now saying the economy may be moving away from this model.

Story-telling