Our memory is a very fickle thing.
We are constantly being bombarded with new stimuli and new information, and only a very small percentage of it is actually remembered. So if you want to be a thought leader, marketer, or persuader of any type, you need to learn how memory works and how you can create ideas that take root in people’s minds.
In the new book Impossible to Ignore: Creating Memorable Content to Influence Decisions, cognitive scientist Carmen Simon shares how to create messages that are easy to process, hard to forget, and impossible to ignore. She fuses the latest science in psychology and neuroscience into very practical tips on how to improve your message no matter what it is.
According to Simon, a good rule-of-thumb to keep in mind is that your audience is only going to remember about 10% of whatever your message is:
“Despite a lot of forgetting, there is the opportunity for a small percentage – that ‘10% – to become part of our audiences’ long-term memory, and it is important not to leave it to chance. I’ve been asking this question of business professionals, ‘What is your 10%?’ – to challenge them to identify the critical message that they want to make memorable to their audience.”
This is a great question to keep in mind whenever you are presenting an idea to your audience. But how do you determine what 10% they will remember? This article will share key tips and guidelines mentioned in the book to help you create that memorable 10% that takes root in your audience’s mind and motivates them to take action.
Self improvement is a lot like a puzzle – it requires that we work on many different pieces in our lives and find a way to get them to all come together harmoniously. Focusing on one area in your life can be helpful, but in the long term we need to consider this “complete picture” mindset if we want to become the best person we can be.
Gorilla Mindset is a great book that provides this “complete picture” view of self improvement. It covers all the different areas of self improvement (including our awareness, thinking, habits, relationships, and health) and shows you how each piece feeds into the next.
In the book, Mike Cernovich shares a wealth of tips, advice, and life lessons based on his own experiences and struggles with self improvement. Despite growing up poor, fat, and being a constant source of bullying and failure – Cernovich had to take an active stance in his self growth to become the person he is today.
While self improvement is a long and never-ending process, this guide provides a wonderful breakdown of the many things you’ll want to focus on to make yourself a better person. By the time you’ve finished this book, you’ll have a much clearer idea of the things you’ll need to work on in your life.
In this article, I’ll share the key pieces behind this “self improvement puzzle” and how they all fit together and work off of each other.
IQ is one of the oldest and most reliable measures in all of psychology.
While IQ isn’t a perfect measure of intelligence, most research has found it to be strongly associated with a wide-range of mental ability including memory, attention, reaction times, and problem-solving.
Many of these general mental abilities translate in the real world into the form of higher incomes, higher social status, better job performance, and even better relationships.
In the new book Hive Mind: How Your Nation’s IQ Matters So Much More Than Your Own, economist Garett Jones discovers that IQ at a national level might be even more important than IQ at an individual level.
Throughout the book, Jones describes the synergistic effects of being surrounded by high IQ people. He calls it the “hive mind” effect. And in fact, due to this “hive mind” effect, it might be better to be a “less intelligent” person in a “high intelligence” group rather than a “more intelligent” person in a “low intelligence” group.
As Garett Jones describes it in the book:
“It’s typically better to be the less-skilled honeybee in the highly productive hive than to be the highly skilled honeybee in the less-productive hive: your neighbors have an important influence on what you can accomplish.”
A group of smart people can often feed off of each other and become more than the sum of their individual parts. They bring out the best in each other – and this is just as true for a business or organization as it is for a nation as a whole.
Meditation is a popular subject that comes with many different connotations. For many, it is seen as a type of magical or esoteric tool that connects you with a supreme force of the universe.
However, according to The Mindful Geek: Secular Meditation for Smart Skeptics, meditation is simply a type of technology for your mind.
We often associate the word “technology” with machines and computers, but technology is any type of process, skill, or method that is designed to improve our lives and how we navigate through the world. In this sense, meditation is no more magical than a computer or cellphone.
Throughout the book, Michael Taft does an excellent job breaking down the basics of meditation in a realistic and practical way that doesn’t involve any type of religious or spiritual doctrine. It’s a technology that anyone can use without any supernatural belief.
Taft compares meditation to other types of technology – like a telescope or microscope – which are ultimately designed to extend our awareness toward sensations that we are otherwise unable to detect with the naked eye.
Just like a telescope can extend our sensory experience to distant stars and planets, or a microscope can extend our sensory experience to cells or atoms, meditation too can extend our sensory experience to our inner world of sensations, thoughts, and feelings.
Confidence is a very valuable trait to have, but an unhealthy ego is often an unjustified sense of confidence that can end up destroying us.
In the brand new book Ego Is the Enemy, Ryan Holiday shows how our egos can be a constant source of disaster no matter where we are in life. It can turn a good situation into a bad situation, and a bad situation into an even worse situation.
To protect ourselves from these damaging effects of “ego,” we must always be vigilant and aware of the pernicious influence it can have on our lives. In times of both failure and success, ego can rear its ugly head and make us miscalculate our choices and what we need to do next.
You can probably think of times when your ego got in the way and ruined you. Perhaps a person cancelled a date (for valid reasons), but you took it as a slight against you and decided to throw away the relationship altogether. Or you got promoted to a higher position at work, and it turned you into an entitled brat.
Ego is something we must always be on the look out for. It’s not just “confidence,” but an undeserved sense of self-importance that leads to delusions about yourself and your reality. Ultimately, it hinders your ability to be your best self.
Ryan Holiday’s new book is filled with insightful stories and wisdom on why you should destroy your ego before it destroys you. Here are some wonderful highlights from the book.