Plain and simple, stress has become synonymous with our day-to- day lives.
But is that healthy?
It’s only natural to get bogged down with financial burdens and personal hardships that take their toll on us mentally; however, what happens when you have trouble bouncing back?
From home to the office and beyond, stress follows us everywhere we go and can be dangerous to our health and well-being if we allow it to build too much. The numbers don’t lie in regard to the widespread pressures of society and their potential dangers:
- 77% of the public regularly experience physical symptoms related to stress
- 33% of people believe that they are living with “extreme” levels of stress
- The annual cost attributed to stress-related health issues exceeds $300 billion
Maybe you’re tired of your job. Perhaps your romantic relationships aren’t where you want them to be. The question remains: how can you take a step back and stop being so stressed all the time?
Let’s be real, not every business or industry is exciting. Think of dry cleaners, an insurance agency, a tax office and more. These are the types of businesses that make more people say “oh,” rather than “ooh.” Yet, being sexy is not a requirement for achieving profits. Plus, every business needs a constant flow of prospects and customers.
In today’s society, that can be achieved through online content. Your blogs, web copy, social media posts and videos are methods for helping customers find out more about your business. This survey shows that 61% of customers feel better about a company that produces content on a regular basis. In fact, many prospects find out about a company through content.
Yet, how many times have you tried to write content only to realize how boring your niche is? You know you need to produce content, but how can you make it more exciting? The only way to do that is to put yourself in the shoes of your audience. You really just need to understand your readers’ pain points, then provide them with the right solutions. Here are a few tips to ensure your content is not boring.
Can you name 3 victories you’ve had in your life over the past year?
For many of us, it can be difficult to reflect on our past and recall positive memories. This is due to a strong negativity bias in our minds – which is why when we reflect on our past we often replay the negative memories and not the positive ones.
But our past can be a very healthy source of motivation and inspiration, especially if we focus on the right parts.
In Tim Ferriss’ new book Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, Ferriss shares a great tool for self improvement that he calls the “Jar of Awesome.”
The “Jar of Awesome” is a jar filled with tiny notes that remind us of our small victories and positive experiences.
Then when you find yourself down and needing an extra boost of motivation, all you need to do is pick out a random piece of paper from your “Jar of Awesome” and you’ll be instantly reminded of a positive experience from your past.
“Shoot for the moon. Even if you miss, you’ll land among the stars.”
No matter what you believe about yourself and your capabilities, at least part of it is probably full of crap.
Our beliefs are very flexible and subject to change on a whim. And our perception of ourselves is often just an exaggeration of what’s currently unfolding in our lives…
When something bad happens to us (like failing an exam), we might begin to believe, “I’m an idiot.” And when something good happens to us (like acing an exam), we might begin to believe, “I’m a genius.”
But if our beliefs about ourselves are so flexible and subject to change, how accurate are they?
In many ways, our beliefs are inherently delusional. We rarely have perfect information or perfect knowledge about ourselves or reality as a whole – so our minds help “fill in the blanks” and “make up a story” about ourselves that makes sense to us.
While these stories we tell ourselves are often “make believe,” they still have very real world consequences in our lives.
Whether you’re brand new to the business world or a seasoned vet that feels that they’re losing touch in the digital era, fear not.
Standing out in business has always been about relationships: not even Internet marketing can change that.How you treat people, either online or face-to- face, will ultimately make or break your company.
Think about Dale Carnegie’s self-help classic How to Win Friends and Influence People. Carnegie understood that success was based on influence; likewise, influence is based on giving people what they wanted on a psychological level. You may have a pristine product and a massive budget, but it all comes to nothing if you don’t understand the psychology of your customers
This rings incredibly true online where competition is absolutely fierce. For example, see how you stack up against your competitors from an SEO perspective. If you think that you and your site are up to snuff, you may be surprised.
If you feel like your digital presence is flat-lining, perhaps it’s time to start making yourself more attractive to your traffic by understanding what makes them tick. The following cornerstones of buyer psychology will not only make you more compelling to your audience, but also stand out from other players in your space.